Chapter 7 Where it all began, The Potato pancake

Finally we have published the potato pancake video.
PotatoMagic became a company to exploit the IP developed around developing processes to make these pancakes on a commercial scale.

The process and recipe is a building block for a large number of yet to be published videos.
I'm looking forward to comments and your idea's on other ways of making potato pancakes or waht you eat them with

AndrewD

Chapter 6 Fresh Gnocchi in under 8 minutes

Yes you read title and it can be done.

It requires a little prep workup to 24 hours ahead.
Make some mash as per chapter 5 and put it in the fridge for at least 1 hour and up to 3 days.
Then follow the video, perfect your own recipe and then enjoy.

Looking a head a little, you can imagine beetroot, spinach and pumpkin flavored gnocchi coming out of the same process. Yum.  

Chapter 5 Potato mash in under 8 minutes

Our first video made it onto You Tube over night. That was a long time in coming, one month late but worth the wait. Potato mash without the peeling, boiling and uncertainty. This simple method uses the micro wave and a ricer to have mash on the table in under 8 minutes.  The video only deals with a simple mash with butter as the only other ingredient. Feel free to add milk, salt, cheese, yogurt, chives, fried bacon pieces or chopped fried onion. This process is the basic building block for hundreds of recipes that  use mashed potato.

Fact sheet. ( To assist video users) .

Cooking times:

Potatoes are living beautiful and individualistic. So for cooking, one minute per potato plus one minute is a guide. What you want is the wrinkly skin before you mash. If one minute per potato and one minute is not enough add a minute at a time until the potatoes wrinkle.

You don't eat butter:

 Ok! don't use it use what ever you use to cream up your potatoes.

I cant find general purpose potatoes:

Try using the potatoes that you normally use for mash. If they are not good, try a few other varieties ( one potato at a time if necessary.)  until you get one you are happy with.  Because potatoes are stored for a long time in most countries, ( Australia and Peru are the only countries with fresh potatoes all year round.) You may end up with a different favorite potato a couple of times a year.

I live in Australia so to make these videos work for everyone,  I store my potatoes for months to make sure that the process works for stored, sprouted and fresh potatoes.

PotatoMagic on line Video Recipes and cooking / preparation guides

October 2013 PotatoMagic Pty Ltd is going public with our innovation and massive data base of potato recipes and accompaniments.

We will start with Mums potato pancakes, the easy way to make mash and the absolute bullet proof mash recipe for those who have had monumental failures.

The first video is in post production and almost ready to publish, watch out for it in mid October.

Chapter 4

With all the environmental stuff going on the PotatoMagic team dug deep and looked at ways of using our technology across a wider range of produce. We haven't seen a lot of produce based food products in recent times other than "fried chip" style products. Normally high in fat and salt and pretty awful generally.

What if great tasting crackers (to start with) could be made and have all the benefits of the PotatoMagic processes?

We did it coming to store near you soon ( Australia then NZ and the USA and Canada) real produce based crackers, low in fat baked not fried and full of fresh produce goodness.

Unfortunately after 12 months the supermarket sales were low so the lovely people at the supermarket said sorry were using the space for stuff that sells more. ( They may be back next year.)

Back to the drawing board.

Chapter 3

Our first snack product was launched onto the Australian market as a sustainable, eco friendly product, low in fat, 2% high in fibre, >9% high in Proteine >10% ( close to the nutritional of raw oats with more fibre and protein)

Food Magazine awarded the chips/ crisps their prestigious " Best new snack food for 2008 " and "Best new food for 2008"

The chips / crisps were made from whole washed and inspected fresh un peeled potato. Why un peeled?

Most potato processing plants peel the potato and create 6-25% waste depending on the peeling process and time of year. That's a lot of waste, and potential green house gas.

In peeling the potato most of the fibre, protein and sub skin nutriments are lost, we kept all the goodness in our product by not peeling the potato.

Next came the pollution caused by the nutrient's leaching into the processing water. We engineered our process to allow us to discharge our process water untreated with processing cost savings a healthier product and a win for the environment.

Cont in Chapter 4

Chapter 2

Our first product to market.

After the trials and tribulations of getting financial backers doing the R&D getting equipment, applying for patents etc our first products started to move toward commercial reality.

First product out of the snack process was a low fat baked potato chip / crisp. between 1 and 5% fat ( healthy stuff like olive or sunflower oil)
( in doing our research we found that oils like canola or olestra had too many google hits on "issues with" "oil name or type" that made us frankly a bit concerned with long term potential health issues so we went with lovely oils that man had consumed for thousands of years like olive and sunflower oil.)

This chip needs a bit of tender loving care in its manufacture and processing because it doesn't have a lot of fat in it to hold flavour or give that greasy mouth feel of kettle or fried chips.

cont in Chapter 3