Chapter 4

With all the environmental stuff going on the PotatoMagic team dug deep and looked at ways of using our technology across a wider range of produce. We haven't seen a lot of produce based food products in recent times other than "fried chip" style products. Normally high in fat and salt and pretty awful generally.

What if great tasting crackers (to start with) could be made and have all the benefits of the PotatoMagic processes?

We did it coming to store near you soon ( Australia then NZ and the USA and Canada) real produce based crackers, low in fat baked not fried and full of fresh produce goodness.

Unfortunately after 12 months the supermarket sales were low so the lovely people at the supermarket said sorry were using the space for stuff that sells more. ( They may be back next year.)

Back to the drawing board.